Brave Little Things
Bravery isn’t always about facing your fears head-on or accomplishing the impossible. Sometimes, being brave means knowing when to quit, deciding you’re already whole and enough, or choosing not to do the so-called “brave thing” simply because it’s not what you want.
Brave Little Things is about redefining what it means to show up courageously in life and business, taking small, sustainable steps that help us feel more at home in ourselves. Through raw storytelling, diverse insights, practical tools, and real-life practices, we’ll explore all the ways bravery shows up in everyday moments. Most importantly, you’ll feel held as we navigate these conversations together. Because if there’s one thing I know about building a brave, full life, it’s that doing it together makes it so much easier.
What does it mean to choose a brave life—slowly, intentionally, and on your terms? Let’s go there.
Brave Little Things
Why you don’t need the perfect pitch to get clients
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Many entrepreneurs believe they need the exact sentence, the perfect explanation, and total clarity before they can confidently present and discuss their work.
And when they don’t have that yet… they slow down.
Or worse, they stop.
In this episode, I talk about why that happens, how marketing tools can accidentally turn against you, and why showing up as your real, unpolished, human self is often what actually attracts clients.
We’ll talk about business as dating, authenticity as your greatest strategy, and the surprising reasons people decide to work with someone.
If you’ve ever felt stuck because you don’t have the “perfect pitch,” this episode will feel like a big exhale.
Want a place to practice showing up—without needing it to be perfect?
Once a month, I host a free group coaching call for entrepreneurs who want to get out of their heads and back into motion.
It’s part coaching, part community, part real-time experimentation with being more yourself in your business.
You don’t need a polished offer.
You don’t need a big following.
You don’t even need clarity.
You just need to show up.
Save your spot here for the next free group coaching call:
And if you’re craving a room full of women entrepreneurs, music, movement, and real-life connection, you can also grab a ticket to my National Networking Dance Party here:
Welcome back to the podcast, guys. Welcome back. Hope everyone's doing well. I don't know about you guys, but I'm enjoying this warm weather. I don't know if you have warm weather over by you, but we are having warm weather by us. It's starting to just warm up. I know this is not it. Like it's not like it's spring, but I'll just say that I'm recording this podcast in a tank top. And I just dropped off my daughter, her best friend, at the beach to have a beach day because it's her birthday. And they're ditching school and like, you know, hanging out in bathing suits and all the stuff. And I'm just, I'm enjoying it. I'm sorry for all those wintery people, but I'm loving it. Any who's we got a good topic happening today, right? Why you don't need the perfect pitch to get clients. And it's an important one. And I will say, you know, you know, as you guys know, if you've been listening to the podcast, I am I am throwing a party. I'm throwing a networking, a national networking dance party for all women entrepreneurs all over the country. And a huge part of why I put so much time and effort into creating these networking events, and as you know, I have a local networking group. I don't get paid squat for this, like for doing these type of things. Like I always walk away with like it's not, it's not in a money exchange kind of thing. But because I truly believe in this shifting of the way we do things and the way and and the way that we entrepreneurs show up and are asked to show up. And what I was seeing in the networking world was not it for me. And one of the main things was like, you have to have the 60-second pitch. You gotta have a 60-second pitch. You practice it, you memorize it, you say it over and over in all the different networking events, let's go. And it never sat with me. And I remember, I remember one specific time, I actually don't think we I shared about this, when my the actually my daughter whose birthday is today, she's 14 today, when she was just born, my husband and I were actually in the midst of creating a business. And it's really a lot of a lot of awesomeness. It's uh it was basically we were building a alternative study abroad program here in Israel, and where basically the students did not have a campus. The bus was their campus, which we were going to turn a bus into like a living space, and they did not have classrooms, the country, the you know, outdoors was like the classroom. And I could maybe I should do a whole podcast on this. It really was this unbelievable thing, and we got we were part of a fellowship to build this, and we we got certificate, not certification, we got accreditation from a university in America so that the the kids with the students would get accreditation for this. There were so many different things that came together for this. It was unbelievable. And then as part of this fellowship, we have what's called pitch night. And everybody in the fellowship gets to get up and I think it was called fellowship. Is that what it's called? A maybe it's not a fellowship, a I don't know, whatever it was. It was like this cohort of folks who were building things and we were getting mentorship, and then we're having this pitch night where we would go and we'd pitch our what we were doing, what we were up to, to a live audience that was filled with potential people who had money. So my husband and I were doing this together, right? And so they, you know, they kept on like teaching us like to be like to have this pitch, memorize this pitch, and then you know, give it over. And every time I did it, every time I was practicing it, it just like it wasn't feeling right. It wasn't feeling like what felt like right in my heart. And so m the moment I got up on stage, I was like, forget it. I'm not gonna say whatever I was just gonna say, which is insane. Which my heart was like, what? I was having this like conversation in my mind, like, what are you talking about? No, you have to. No, you can't. It doesn't feel right with this whole thing. Finally, I was like, I'm just gonna go with it. And I spoke from my heart and I gave over what felt right for me in that moment. And it went well. It went very well. So well that the moment we got off the stage, a donor came over to us and said, I want to give you $10,000 to help build this, which is incredible. Again, that is a long story with this whole thing. It did not, it was actually a business that did not happen. There are lots of different reasons. Um huge part of being that we just didn't know what we were doing on such a huge, deep level, did not have the wisdom and awareness and clarity and all the stuff that I have now, that we have now, and huge part of it, not even the I'm not even talking about strategies and technical stuff. It was like the ability to be able to stay in the game. Anyway, it was an amazing thing, but it was my first lesson of like just giving it over in in the way that feels right to you. And so in my own networking events, I don't have people do 60-second pitches. In fact, I say to them, if you're speaking to somebody, I want you to describe what you do in a different way every single time. I want it to be different every single time because there's no like we are evolving and we are getting clear every single time we speak to somebody. And so there's really no need for this perfect pitch. But I want to go deeper into this today, which is why I brought it to the to the podcast to be able to really discuss this topic. Okay. So let's talk a little bit about this moment in business when you feel like you need to have the exact words. And so when I say pitch, I don't mean just like when you're like at a networking event or up on stage, like like the exact sentence that you're writing for a post or the exact explanation, exactly what you're selling, exactly who it's for. So many people, and I know this because I coach them, so many people will just hit this wall when they're like, wait a second, I'm not even sure what I'm offering. I'm not sure who it's for, I don't know who how to say this perfectly. And then they kind of slow themselves down. And sometimes they even just stop completely. They stop posting, they stop marketing, stop having the conversation, stop showing up online because they feel like if they can't get clear first, then they they have to like, then what's the point? Right? They have to figure this out before they can show up. I can't tell you how many times people are like, I can't do that because I don't even know what I'm offering yet. I don't know how know how to say it yet. I don't know how to do all those kinds of things. And there, listen, like there are so many things to study in marketing and sales. There are so many coaches who are coaching on it, mentors who are teaching on it, books, podcasts, all the stuff. Like, you know, I know, you know, all the stuff. And, you know, like anything, like I spoke about in the last podcast, about like there's so many different tools. But if you don't use a tool for you and you use it against you, then stop using it, right? It can be used against yourself, and then you're like you're completely stuck. Like if you're learning that, you know, you need to have, you know, you need to be able to express and share exactly what you're offering to your audience in the right way, or or you will never get signups, you'll never get clients, you'll never get customers. All that's gonna do is gonna make you want to stop in your tracks and feel like you cannot go on until you know how to say it. But the bottom line is that nobody's teaching that like that's acts exactly how you discover it, by doing it, by changing it up, by going into different angles. Right? So many people are like, I can only show up if I have that perfect sentence, if I am like really, really clear about it. I can only show up once I know exactly like what I'm offering, all those kinds of things that we're saying over and over, like, no, right? You have to like discover it on the way. Right? It's being able to get clearly articulate what you do so people understand it, but that only happens when you are discovering it on the way. Right? And another way is just really honestly and whole wholeheartedly, truly authentically, showing up as yourself. That's kind of what goes behind being able to show up in all the different kinds of angles and different kinds of ways. It's you being you. My favorite thing about entrepreneurship is that we get paid to be us. That was what was such a turnoff to me in the outside world, and the where the bosses and other people and people get to choose to hire you or not, choose to which project they want to give to you or not, all those kinds of things. Like I remember walking into my sister's office, my older sister, I think it was in New York City, maybe Chicago, and she was like constantly telling me, like, I gotta be quiet, I gotta be quiet. Stop talking so loudly, don't laugh at this, or all these different kinds of things. And in that moment, I was like, I never want to work for a place where like my sister's coming to see me and she can't really be herself. Like that just would not be where I want to show up, right? And I I always I always like to think about this whole idea through this metaphor. Tell me if you if it if it resonates with you. The metaphor of dating, dating and business, oh my gosh, they're like twins in my mind. But business is so much like dating, right? You're out there, you're meeting people, you're kind of in this dance with potential clients all the time. And think about any time you've ever been on a date or fallen in love or been really into someone. What actually made you like them? It wasn't that they wore like the perfect outfit or said that perfect thing, or even like chose the perfect restaurant with the best lemonade. Right? It wasn't like this Hollywood version of perfection. It's almost always comes down to their authenticity. Maybe it's their vulnerability, right? That moment where they share something real that like can that allows you guys to to the two of you to connect. Maybe it's like a conversation where they like truly open up their heart and you just feel so connected to this person. That human-to-human connection, that's what people always and actually want to connect to, even more so now. Even more so now that there's so much fake crap out there, so much chat GPTing and AIing and all this stuff, even more so, people are craving the human-to-human connection. And you know, I think about this all the time with like a with my own husband. He was not my typical type at all, right? Not even close, guys. You know, he's like a very he's a very religious guy, pretty serious about his values. Pretty, you know, he's a veg he's a vegan, right? So vegans are very serious about their values. They're pretty hardcore. Right? He's hardcore. He's like a New Yorker and like, you know, he just has strong beliefs and and he can be like inward in certain kinds of ways. Also, he can be totally outward in like way more ways than I can be. But he just like in general, like was, and he was just like, you know, just how to describe it, like just like more sacred, like into the the like you sacredness of things, you know. So, anyways, he wasn't my typical type. My type is more like, you know, totally goofy, playful, tattoos, wild, motorcycle driving, you know, crazy like that. You know, more light, more funny, more less serious, a little more me, you know, more like a little bit more like how I am, maybe. And he was like my opposite in so many different ways. So on paper, he was very different from what I usually went went for. But what drew me into him was that he was so authentically himself, he was not holding back. He wasn't trying to impress anybody. He would walk into rooms full of people where, you know, who were so different from him and completely be 1000% himself, like fully. And in fact, this is actually a speech I gave to him on his birthday when he was we had we had a song circle for his birthday. Him and like ten other amazing musicians, his friends, and we did this whole song circle, and I got up and I spoke about that. That he how like in a world that asks you to shake and to wobble and to not be yourself, that this guy brings that to like the center. He is the OG of authentic authenticity. He is who he is, period. That's all he's got, nothing else. He can't he can't give you anything else, which is so amazing because so many other people are searching for. So this is like a real lesson. This is what really brought me to this guy who, like, again, is not usually my type. I was just like, ooh, you know, I saw him doing his thing and thinking, like, this guy might actually help me become more myself too. And that's the energy we're going for when we're standing and sitting and talking and writing in front of our clients and our customers. Your job in your business is not to slow down when you don't know how to say the thing, and definitely not to stop. Just because you're thinking, I don't know how to say this, I don't even know exactly what I'm offering. Clarity comes after you show up. You show up, you show up, you show up, you show up again, and then you start to notice. Oh, okay, this these are the people who resonate with this. Oh, okay, this is what they care about. Interesting. Oh, wait, this is what they need to hear. I know this because someone reached out to me and told me that. Oh, this is what they are hiring me for. I see. Because honestly, you don't always know why people are going to hire you, and you also don't even need to know. It's literally none of your business. Right? That part is up to them and is not up to us. Our only up to us, our job is to show up like ourselves fully. And then it's gonna be up to them of if they hire us, if they don't, and why. I mean, man, I've had ha people hire me because I posted something, you know, very creative and they like that. Right? I've had people hire me because I'm a mom and they're like, I want a coach who has kids because she'll understand me. She'll understand the in the insanity of like having kids. I've had had people hire me because I birthed my babies in pools. I have had people hire me because they look at my life, they think, I want more joy, I want more play, I want more rest. And this girl looks like she's got it going on that in those departments, and I maybe I can learn something from her. And I want to work with her. I've had people hire me because they see me at the beach all the time and think I need someone who's more c who's like really connected to nature, and I I want it more in my life, and I want to be a part of that. There are so many reasons. And so your job is just to show up as vulnerably and honestly as you can. I mean, literally, like you've got to tell the truth, and that is not a hard thing. It might feel challenging because maybe you haven't been used to it. But the truth is like the most real thing we got going on. And we want to share little pieces of ourselves over and over from different angles in different ways. And we don't have to show share everything about ourselves. Like, no, there's so much that I keep to myself. I keep to myself, I keep to myself and my family. But I give little tastes of me to you guys so you understand who I am. I'm not just this business coach. I'm so many different things. I'm gonna bring that to our coaching together also, and I want you to know about it. We don't want to get caught up in everything having to be perfect. You're not going on a date where you need to spend three hours getting dressed, guys, or putting on a perfect makeup or choosing the most perfect restaurant and saying the most perfect things. No, your people just want you. They want you to keep showing up, they want you to keep sharing, they want you to keep being real, and the more you do that, the more clarity you're going to get about how to articulate what you do and what you actually want to invite people into. Not before that. So that is your job. Your job is not to get it perfect of how you say it. Your job is to keep on practicing being you, getting paid to be you, showing up as you, and all that other stuff, that's gonna come. That's gonna come naturally. So don't flip it and do the opposite way. We have to start with ourselves first, showing up ourselves, and then all that stuff is gonna come out naturally. I promise you that. Alright, guys, well, that's what I have. But as always, I'm inviting you guys, with I think there's one more week, maybe two more weeks, to buy yourself a ticket if you haven't yet, to the National Networking Dance Party that's happening March 8th. If you are a woman entrepreneur here in Israel, make it happen. I'm sorry for all those who don't live in Israel or who are not women, because this is gonna be so good. And also inviting you guys always, always, always to my monthly free group coaching call. Lots of magic that happens in that room, lots of support, lots of guidance. It's like you're literally taking what's been on your mind, you've been walking around with for the past month or two months or three months, and you just can't figure it out, and then you walk into this cop this coaching call and you get exactly what you need. So I invite you to that. Both I will share those the show notes. I will share the links in the show notes, but it's uh tomorrowcoaching.com slash dance to grab your ticket for the for the party, the networking party, and www.temarcoaching.com slash group to jump on the next free group coaching call. I love you guys. Have a good one. See ya next time, see you next week.